Case Study
Tactical Builders: Instagram & Facebook Strategy
How a residential construction and home renovation company turned Instagram followers into qualified renovation leads through an organic social media strategy.
Case Study
Tactical Builders: Instagram & Facebook Strategy
Location
Sicklerville, New Jersey
Platforms
Instagram & Facebook
Primary Goal
Convert followers into qualified local leads
The Situation
The Challenge
Tactical Builders had the attention — now they needed a strategy built to convert it into real, local renovation business.
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Sudden influx of followers after being featured by a local home décor influencer with a 250K audience
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No consistent content in place to nurture or convert this warm, local audience
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Limited time to create and publish content regularly
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Needed a strategy focused on leads, not just visibility
Our Approach
A Reels & Stories Strategy Built to Turn Craftsmanship Into Conversations
We developed a reels and Instagram Stories strategy to showcase Tactical Builders’ craftsmanship, establish their expertise as a veteran-owned renovation team, and drive direct conversations through DMs — instead of letting new followers scroll past.
By The Numbers
Results That Speak For Themselves.
First 3 Months
Momentum, Right Out of the Gate
- +26% increase in Instagram followers
- +80% increase in inbound DM leads
- 63K organic reach
- Engaged with 1K+ local accounts through outbound engagement
Long-Term Results
A Full Pipeline, One Year In
- Generated $600K in home renovation estimate requests within one year
- Leads driven entirely through organic Instagram DMs
Ready to Elevate Your Social Media Strategy?
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